According to the recently released BrandZ™ Top 100 Most Valuable Global Brands report put together by Kantar,Amazon rose to the No. 1 rank surpassing Google and Apple.
Amazon achieved a brand value of $315.5 billion.
In Building and Sustaining Valuable Brands,5 factors are pertinent,namely;
2.Change the Mindset
3.Rethink the Category.
5.Look Both Ways
According to the report,Amazon’s smart acquisitions, that have led to new revenue streams, excellent customer service
provision and its ability to stay ahead of its competitors by offering a diverse eco-system of products
and services, have allowed Amazon to continuously accelerate its brand value growth.
Doreen Wang, Kantar’s Global Head of BrandZ, comments: “Amazon’s phenomenal brand value
growth of almost $108 billion in the last year demonstrates how brands are now less anchored to
individual categories and regions. The boundaries are blurring as technology fluency allow brands, such
as Amazon, Google and Alibaba, to offer a range of services across multiple consumer touchpoints.
Using their consumer experience and expertise, these brands are crossing over into the business
services sector, creating new opportunities for brand growth. Disruptive ecosystem models are
flourishing in regions such as Asia, where consumers are more technology-enabled and where brands
are integrating themselves into every aspect of people’s daily lives.”
To find out more about how Amazon’s rose to the top, the trends affecting brands today and key lessons for brand growth see full report.
visit https://brandz.com/admin/uploads/files/BZ_Global_2019_WPP.pdf and https://brandz.com/admin/uploads/files/FINAL_2019_BrandZ_Global_Top_100_Press_Release.pdf
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