In Nigeria,the Integrated Marketing Communication industry is one of the most vibrant sectors of the economy.Though facing a lot of challenges due to the economic recession,its total TRADITIONAL advertising spend is still about 88 billion Naira (245 Million USD)-not inclusive of other platforms for Marketing Communication like Digital,Experiential etc equally commanding billion Naira budgets in value.
As a Business Professional .The Market size of any business sector you are playing in is very important,for the under-listed reasons,among others;
1.It enables you determine if the present market size is in line with your business goals,aspirations and vision and the role your business should play in the market.
2.It enables you pencil down your business plan and critically determine your Business Model.
3.It enables you determine the Human and material resources to acquire and deploy to GRAB a sizeable share of the Market.
4.It facilitates strategic planning,business forecast and projections to constantly ensure that you are positioned to grow your business in the short,medium and long term.
See below the Top 20 Advertisers in Nigeria .
|TOP 20 ADVERTISERS IN NIGERIA|
|ABOVE THE LINE (ATL) ADVERTISING EXPENDITURE – TOP 20 ADVERTISERS OF 2017|
|S/N||ADVERTISERS||VALUE (N BN)||DISP. %|
|1||SUNDRY ADVERTISERS (OTHER INFORM. SERVICES)||11.2||13%|
|4||GLOBACOM NIGERIA LIMITED||2.8||3%|
|5||MULTICHOICE NIGERIA LIMITED||2.6||3%|
|6||NIGERIAN BREWERIES PLC||2.5||3%|
|7||CADBURY NIGERIA PLC||2.3||3%|
|8||DE-UNITED INDUSTRIES NIGERIA LIMITED||2.1||2%|
|9||CHI NIGERIA LIMITED||2.0||2%|
|10||GUINNESS NIGERIA PLC||1.9||2%|
|11||NESTLE NIGERIA PLC||1.9||2%|
|12||COCA-COLA NIGERIA LIMITED||1.8||2%|
|13||SUNDRY ADVERTISERS (SERVICES)||1.8||2%|
|14||ETISALAT (EMTS)=NOW 9 MOBILE||1.6||2%|
|16||RECKITT BENCKISER NIGERIA PLC.||1.4||2%|
|17||UNILEVER NIGERIA PLC||1.3||1%|
|18||PEPSICO NIGERIA LIMITED||1.0||1%|
|TOTAL ATL SPEND 2017||88.0||1.00|
Photo credit of Featured image of box on this post showing various brands in Nigeria goes to top50brandsnigeria.com