Knowing where your company’s Target Market resides in Nigeria enables the company direct its resources to those customers with high potential for sales growth, interest in the product and loyalty to the brand.
According to Worldometer;
The current population of Nigeria is 200,044,531.
The population density in Nigeria is 221 per Km2 (571 people per mi2).
The total land area is 910,770 Km2 (351,650 sq. miles)
51.9 % of the population is urban (104,282,822 people in 2019)
The median age in Nigeria is 17.9 years.
The Demographics of the Nigeria Population is further varied by Social Economic Classification.
According to Amps 2019 ;
• The High Net-worth Individuals (HNIs) – people in the A and B Socio-economic classes – are more clustered in Lagos than any other regions.
• The E-class has relatively insignificant presence in Lagos and South West, while they constitute more than 70% of the Northern population.
(see featured table from AMPS 2019)
With the above information,you are better positioned to know what location to execute your business for optimal Returns on Investment and Profitability
NOSAK NIGERIA- Corporate Services , Corporate Communication, Business Development ,Integrated Marketing Communication ,Media and Legal Advisory Services .