According to a new NerdWallet survey conducted online by The Harris Poll,at least 6 out of every 10 Parents say their children are influenced by peers or social media when making their back-to-school wish list. And about half of these parents (51%) say they typically end up buying back-to-school products their kids want because of these influences.
Kelsey Sheehy, NerdWallet personal finance expert, opines that “The whole notion of ‘Keeping up with the Joneses’ is amplified on social media, with an entire army of influencers telling your child what they ‘need’ to have this year.
Amongst the key findings in the report is that 6 out of every 10 parents (60%) with kids in school say their children are influenced by social media and 67% say their children are influenced by friends on what they want to buy for back-to-school.
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