Recently,I was a participant at a seminar organised by the Centre for Law and Business in Lagos ,Nigeria.
The seminar was focused on Fundamentals of Marketing for the 21st Century Lawyer.
One of the highlights of the seminar was the paper presented by THEOPHILUS EMUWA ESQ,One of the Founding Partners of AELEX (one of the largest Law Firms in West Africa).
The paper enlightened the participants on how PRESENCE MARKETING serves as a veritable tool for marketing Lawyers as well as Law Firms in this century and beyond.
Briefly,Presence Marketing signifies a deliberate attempt by Lawyers and Law Firms to enhance their Marketplace visibility (in a subtle Manner) via ;
*Attending Events -Conferences,Cocktails,Parties ,Church Services .
* Trade Associations
* Word of mouth /Existing Clients.
It is important that your company engage in PRESENCE MARKETING for Visibility and Business GROWTH.