Companies spend lots of money and time to build their Brands and Assets on Social Media.
Social Media tools ensure meteoric business growth for Start-ups ,Small and Medium Scale businesses as well as conglomerates if well managed and utilized in a way that protects the Company Intangible assets and goodwill.
In effect Social Media can MAKE OR MAR a company.
Social media opens the doors to infringement of your trademarks, trade secrets, copyrights, and privacy rights (Intellectual Property).
Do your employees realize that intellectual property rights are valuable assets to the firm and should be protected.
All companies should develop a policy for Social Media Usage and IP infringement monitoring and make sure Employees and Customers follow it.
Intellectual property agreements, contracts and policies issued by the company should reflect their Social Media Policy.
Photo credit ;multi.co.za
IP LAWYER ! ADVERTISING LAW EXPERT ! MEDIA CONSULTANT ! MARCOMM SPECIALIST ! FOUNDER