The above statement is the viewpoint of Josh Samuel,Kantar Global Head of Innovations.
According to him , it’s becoming increasingly clear that while data is being used far more, it is not being used scientifically. Marketing decision-making is as blind as ever, it is just that they now blindly follow data, instead of tradition, myth and instinct. Unfortunately, data doesn’t know where you’re trying to get to. It’s dumb and if you follow it blindly, you will get lost.
Do you agree?
For full details visit http://www.millwardbrown.com/global-navigation/blogs/post/mb-blog/2019/08/21/the-marketing-industry-is-being-blinded-by-data?utm_source=Email