Yomi Badejo-Okusanya(popularly known as YBO), the current President of the African Public Relations Association(APRA), has over two decades of work experience in Integrated Marketing Communications coupled with the edge of pioneering perception management business in the Nigerian communication market. His experience cuts across Corporate Communication, Government Relations, Marketing PR, Financial Public Relations and Crisis Management which has seen him consult for many multi nationals and governments such as the 1st female elected President in Africa, H.E. Ellen Johnson Sirleaf of Liberia, the British American Tobacco Nigeria, Renaissance Group, Federal Inland Revenue Service, Peugeot Nigeria Limited, Shell, Virgin Nigeria, Lekki Concession Company, Lagos and Delta State Governments to mention a few.
Having served excellently well as Chairman of the Lagos State Chapter and Council Member of the Nigerian Institute of Public Relations- NIPR, he was elected Secretary-General of the African Public Relations Association (APRA) and served two terms before being elected and re-elected as President (now serving his second term).
Under Yomi Badejo -Okunsanya ,APRA has been repositioned for greater achievements.During his tenure, through his working relationship with past president and council members of APRA,Yomi has put the continental body for the practice of PR on the global pedestal by partnering with global bodies such as the International Public Relations Association (IPRA), Global Alliance (GA) , The Holmes Group, Publishers of The Holmes Report and the African Union Commission (AUC). He also houses the secretariat for APRA putting in place an organized structure for the day to day running of the association. Through his restructured process, practitioners and national associations across Africa are proud to be associated with APRA and this has increased APRA’s reach beyond the continent looking back from when he joined the association. On his second term re-election in Botswana 2018, the President of the Federal Republic of Nigeria, President Muhammadu Buhari commended him for his giant stride and contribution towards the development of PR in Africa
Having piloted APRA to such enviable heights,Yomi advocates strongly that there is a need for APRA to be at the forefront of leading the change in the narrative of the Africa continent. As such,in playing this role ,APRA 2019 is themed ‘Africa and Storytelling: Changing the Narratives.APRA believes that the onus is on us to tell the world compelling stories of the transformation that have taken place in Africa because if we do not tell our stories as Africans, then we leave the world to tell our stories from what we are perceived of thereby depriving Africa and generations unborn a worthy reputation in global reckoning.APRA 2019 will take place in Kigali Rwanda from May 13-17,2019 .
Apra is a major promoter of the SABRE Awards.The SABRE Awards is a recognition awards for creativity and talent in the PR industry in Africa. It is in partnership with the renowned Holmes Group founded by Paul Holmes. Winners at the SABRE Awards Africa move on to contest at the EMEAs which is at the global level. APRA has been privileged to host the awards for the African Region for three years (2017,2018& 2019) and still counting. The impact is huge as the numbers of entries increase by the year and brands,agencies & creative gurus in the PR industry strive to put out their best pitch for a win.
YBO loves and lives life with great impacts as he goes, he reads all that comes his way which has made him versatile and has travelled far and wide.YBO also seats on several boards both locally and internationally. He is currently the Secretary for the Igbobi Old boys Association( ICOBA)