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WHO ARE THE BIG SPENDERS IN Q1, 2020 ?

Nigerian Banks spent a total of N13.5 billion(34,871,985.00 USD) on marketing and advertising in Q1 2020. Interestingly,the biggest spender was Fidelity Bank Plc, a tier-2 bank which  doled out  N2.6 billion ( 6,716,086.00 USD) on marketing, communication, and entertainment costs. See full list  below; Fidelity Bank Plc: N2.6 billion FBN Holdings Plc: N2 billion Guaranty […]

Time to optimize Out -Of-Home Spend in Nigeria – A Digital Audience Measurement Approach

Nigerians have a very sociable and outgoing lifestyle and are thus exposed to various forms of Out -of-Home (OOH)advertising platforms from the Static to Digital Billboards and Signs that dot the Nigerian Landscape. Over the years  OOH Advertising has enjoyed sizable chunk of the media spend because of its ability to make brands visible to […]

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