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Time to optimize Out -Of-Home Spend in Nigeria – A Digital Audience Measurement Approach

Nigerians have a very sociable and outgoing lifestyle and are thus exposed to various forms of Out -of-Home (OOH)advertising platforms from the Static to Digital Billboards and Signs that dot the Nigerian Landscape. Over the years  OOH Advertising has enjoyed sizable chunk of the media spend because of its ability to make brands visible to […]