Last week I walked into a Creative Agency and was amazed at the Creative works they were doing on behalf of several clients. Interestingly,they had other GREATER creative works that were not client specific but could compete globally on various platforms to showcase their capabilities. As you know, Creative Agencies are not allowed to advertise […]
Most Companies are set up to make profit. The buck stops on the table of the CEO to deliver on this. In most companies ,The CEO among others,has a Sales Team whose primary function is to chase prospects and close the deals. The critical question is should the CEO abdicate this responsibility after delegating it […]
