In Nigeria,the Integrated Marketing Communication industry is one of the most vibrant sectors of the economy.Though facing a lot of challenges due to the economic recession,its total TRADITIONAL advertising spend is still about 88 billion Naira (245 Million USD)-not inclusive of other platforms for Marketing Communication like Digital,Experiential etc equally commanding billion Naira budgets in […]
RETHINKING CUSTOMER ACQUISITION AND CUSTOMER EXPERIENCE IN A POST COVID-19 ERA;A TECHNOLOGY APPROACH
July 21, 2020
The past few months have witnessed unprecedented disruptions in the Nigerian Market Place. Some businesses
BUSINESS INSIGHTS ON NIGERIA
July 15, 2020
According to the National Bureau of Statistics, Nigeria has a large base of young population- more than 54 per
,,,,,,,Enter The Media Industry CZAR
July 3, 2020
Earlier this week .Femi Adelusi ,the CEO/MD of BrandEye Media was handed over the baton as the current Executi
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