In Nigeria,the Integrated Marketing Communication industry is one of the most vibrant sectors of the economy.Though facing a lot of challenges due to the economic recession,its total TRADITIONAL advertising spend is still about 88 billion Naira (245 Million USD)-not inclusive of other platforms for Marketing Communication like Digital,Experiential etc equally commanding billion Naira budgets in […]
,,,,,,,Enter The Media Industry CZAR
July 3, 2020
Earlier this week .Femi Adelusi ,the CEO/MD of BrandEye Media was handed over the baton as the current Executi
,,,,,,,Enter The Media Industry CZAR
July 3, 2020
Earlier this week .Femi Adelusi ,the CEO/MD of BrandEye Media was handed over the baton as the current Executi
WHO ARE THE BIG SPENDERS IN Q1, 2020 ?
June 22, 2020
Nigerian Banks spent a total of N13.5 billion(34,871,985.00 USD) on marketing and advertising in Q1 2020. I
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