In Nigeria,the Integrated Marketing Communication industry is one of the most vibrant sectors of the economy.Though facing a lot of challenges due to the economic recession,its total TRADITIONAL advertising spend is still about 88 billion Naira (245 Million USD)-not inclusive of other platforms for Marketing Communication like Digital,Experiential etc equally commanding billion Naira budgets in […]
Lagos to experience 270 days of rainfall in 2020. So what ?
March 15, 2020
According to the recently released 2020 NIMET Prediction,Lagos is likely to experience 270 days of rainfall wi
Follow Your Target Market(TM) !!!
March 8, 2020
This is exactly what GTBank did over this weekend by following its Target Market to the recent RCCG Special
WHAT IS THE FUTURE OF MARKETING ?
February 3, 2020
1. Forget 4Ps, welcome 4Es It is not something you want to hear if you spent years on learning all
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