According to a report recently released by RECMA,a global research company, Publicis Media’s PlatformGSK earned the number one position due to its business portfolio of $1,959 Million. The RECMA 2018 New Biz Balance Report also reveals that ,Mediacom came 2nd ,followed by Spark F,OMD, Initiative and UM within the Period of January to December 2018. […]
The records from the Nigeria Stock Exchange shows that it is only Afromedia Plc that is the IMC company listed on its exchange under Consumer Services sector . Afromedia PLC which came into being and became autonomous on the 28th day of October 1959 is one of Nigeria’s leading supplier of Out-of-Home media services to […]
In Nigeria,the Integrated Marketing Communication industry is one of the most vibrant sectors of the economy.Though facing a lot of challenges due to the economic recession,its total TRADITIONAL advertising spend is still about 88 billion Naira (245 Million USD)-not inclusive of other platforms for Marketing Communication like Digital,Experiential etc equally commanding billion Naira budgets in […]
