Knowing where your company’s Target Market resides in Nigeria enables the company direct its resources to those customers with high potential for sales growth, interest in the product and loyalty to the brand. According to Worldometer; The current population of Nigeria is 200,044,531. The population density in Nigeria is 221 per Km2 (571 […]
According to a report recently released by RECMA,a global research company, Publicis Media’s PlatformGSK earned the number one position due to its business portfolio of $1,959 Million. The RECMA 2018 New Biz Balance Report also reveals that ,Mediacom came 2nd ,followed by Spark F,OMD, Initiative and UM within the Period of January to December 2018. […]
The records from the Nigeria Stock Exchange shows that it is only Afromedia Plc that is the IMC company listed on its exchange under Consumer Services sector . Afromedia PLC which came into being and became autonomous on the 28th day of October 1959 is one of Nigeria’s leading supplier of Out-of-Home media services to […]
In Nigeria,the Integrated Marketing Communication industry is one of the most vibrant sectors of the economy.Though facing a lot of challenges due to the economic recession,its total TRADITIONAL advertising spend is still about 88 billion Naira (245 Million USD)-not inclusive of other platforms for Marketing Communication like Digital,Experiential etc equally commanding billion Naira budgets in […]
