Nigerian Banks spent a total of N13.5 billion(34,871,985.00 USD) on marketing and advertising in Q1 2020. Interestingly,the biggest spender was Fidelity Bank Plc, a tier-2 bank which doled out N2.6 billion ( 6,716,086.00 USD) on marketing, communication, and entertainment costs. See full list below; Fidelity Bank Plc: N2.6 billion FBN Holdings Plc: N2 billion Guaranty […]
This could be described as breaking news especially to those who have a degree in Mass Communication, or currently studying to get this degree, or you have friends who have something to do with this degree in Nigeria. The era of having Mass Communication as a degree programme in Nigerian universities is now officially […]
Knowing where your company’s Target Market resides in Nigeria enables the company direct its resources to those customers with high potential for sales growth, interest in the product and loyalty to the brand. According to Worldometer; The current population of Nigeria is 200,044,531. The population density in Nigeria is 221 per Km2 (571 […]
According to a report recently released by RECMA,a global research company, Publicis Media’s PlatformGSK earned the number one position due to its business portfolio of $1,959 Million. The RECMA 2018 New Biz Balance Report also reveals that ,Mediacom came 2nd ,followed by Spark F,OMD, Initiative and UM within the Period of January to December 2018. […]
The records from the Nigeria Stock Exchange shows that it is only Afromedia Plc that is the IMC company listed on its exchange under Consumer Services sector . Afromedia PLC which came into being and became autonomous on the 28th day of October 1959 is one of Nigeria’s leading supplier of Out-of-Home media services to […]
In Nigeria,the Integrated Marketing Communication industry is one of the most vibrant sectors of the economy.Though facing a lot of challenges due to the economic recession,its total TRADITIONAL advertising spend is still about 88 billion Naira (245 Million USD)-not inclusive of other platforms for Marketing Communication like Digital,Experiential etc equally commanding billion Naira budgets in […]
