The African Public Relations Association Holds its 2020 event in Tanzania ,popular as a tourist destination and known for its Mount Kilimanjaro. Mount Kilimanjaro is the highest mountain in Africa and the highest single free-standing mountain in the world, with its summit of 5,895 metres (19,341 ft) above sea level and at about 4,900 metres […]
According to PR Professor Tom Watson ,corporate reputation is the sum of predictable behaviors, relationships and two-way communication undertaken by an organization, as judged by its stakeholders over time. While some companies have over the years ensured that their reputation remains at it best,others still carry on with very bad reputation. Below is a list […]
Justin Green,Board member of Nigeria’s foremost Perception Management Company CMC Connect has been appointed President of the Global Alliance for Public Relations and Communication Management (GA). He was appointed at the 17th Annual General Meeting of GA recently held in São Paulo, Brazil. Justin Green will be taking over from Jose Manuel Velasco who congratulated […]
Yomi Badejo-Okusanya(popularly known as YBO), the current President of the African Public Relations Association(APRA), has over two decades of work experience in Integrated Marketing Communications coupled with the edge of pioneering perception management business in the Nigerian communication market. His experience cuts across Corporate Communication, Government Relations, Marketing PR, Financial Public Relations and Crisis Management […]
In Nigeria,the Integrated Marketing Communication industry is one of the most vibrant sectors of the economy.Though facing a lot of challenges due to the economic recession,its total TRADITIONAL advertising spend is still about 88 billion Naira (245 Million USD)-not inclusive of other platforms for Marketing Communication like Digital,Experiential etc equally commanding billion Naira budgets in […]
